Racing, in general, and NASCAR racing in particular have experienced phenomenal growth, which translates into extensive exposure. When you review the statistics, you'll recognize an untapped potential. Your marketing campaign will reach thousands of local fans-through television, radio, and Internet exposure as well as at the track. Lake Erie Speedway has made a major commitment to succeed in the local motorsports market. Your company can be a part of that commitment and that success. Stock car racing enthusiastically embraces sports marketing and sponsorship. The positive attitude, coupled with the wide variety of opportunities for participation, enables sponsors to custom-fit their involvement to achieve specific marketing goals. Motorsports Marketing is no longer strictly automotive related. The variety of products and services promoted by sponsors is virtually limitless. Nearly every conceivable entity is now represented in motorsports sponsorships as marketers search for an edge in promoting their products and services.
Join the Lake Erie Speedway Team!
Corporate partners who join the Lake Erie Speedway team and grow as we do realize enormous exposure to a market as large as any in the region to promote their products or services. There are opportunities to receive signage, on sight displays, and employee or customer incentives in the form of race day tickets, and hospitality areas during the events. Print media coverage of these events reaches potential customers in all corners of the region, not just locally. Lake Erie Speedway has an enormous amount of marketing potential when viewed from a regional level. This marketing region draws from three major cities, which reach more than 3 million people combined. It has been proven that race fans are the most brand-loyal fans of any spectator sport.
Population of cities, and their surrounding areas, in the Lake Erie Speedway marketing area:
Chautauqua County, NY 133,945
Erie, PA 279,811
Buffalo, NY 930,703
Pittsburgh, PA 1,235,841
Cleveland, OH 1,335,317